Google and Facebook agreed to team up in antitrust fight over ad tech, report says

Google headquarters in Mountain View, California

Stephen Shankland/ CNET.

New information are emerging about a declared ad tech offer in between Google and Facebook, consisting of that the 2 tech giants apparently agreed to “cooperate and assist one another” if their plan ever came under analysis. The brand-new details originates from a report Tuesday by The Wall Street Journal, which stated it examined an unredacted draft variation of an antitrust lawsuit filed against Google recently.

A group of 10 states led by Texas Attorney General Ken Paxton submitted a match versus Google on Wednesday implicating the business of anticompetitive practices in online advertising The grievance declares that Google struck an illegal handle Facebook to control marketing auctions. The code word for the offer was Jedi Blue, according to theJournal

The draft variation of the suit apparently stated the offer was signed by Facebook COO Sheryl Sandberg and that she called it a “big deal strategically” in an e-mail to CEO Mark Zuckerberg and other executives at the social media network. As part of the offer, Facebook need to invest a minimum of $500 million each year in Google- run ad auctions, with the social media network winning a set portion of those auctions, according to the Journal, which pointed out the draft suit.

Google says the claims in the grievance are unreliable. In an emailed declaration Tuesday, a Google spokesperson stated Facebook becomes part of a group of more than 25 other business that takes part in a Google program called Open Bidding, in which Google deals with other ad networks and exchanges.

“The idea that this was a secret deal is just wrong,” stated the spokesperson. “There’s nothing exclusive about their involvement and they don’t receive data that is not similarly made available to other buyers.

Google is currently facing multiple antitrust lawsuits In October, the Department of Justice submitted a landmark lawsuit alleging that Google unlawfully boxed out competitors by reaching deals with phone makers to be the default search engine on their devices. And earlier this month, a group of 38 states and territories filed a lawsuit alleging that the tech giant’s search results favored its own services over those of more-specialized rivals.

Facebook didn’t immediately respond to a request for comment. 

See also: < a rel =In 2021, Google faces renewed battles in labor and antitrust

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