In addition to the release of the vibrator, Allen has been anointed chief liberation officer at Womanizer, and is heading up the company’s #IMasturbate campaign, encouraging women to embrace their sexuality.
“The only way to make taboo subjects no longer taboo is to speak about them openly and frequently and without shame or guilt,” she added.
Lily Allen has joined forces with German sex toy brand Womanizer. Credit: Womanizer
In the past decade, a new crop of sex toy start ups have been working to offer consumers innovative and distinctive designs, and in some cases, challenge taboos around sexuality.
The sleek hot pink and orange product retails at $99. Credit: Womanizer
Developers have been experimenting with product design, engineering and branding to create colorful, appealing, and even wearable technology which they hope are both marketable and loved by customers.
“I hope that this collaboration will lead to people feeling that they can talk more freely about masturbation and if somebody like me can talk openly about it without shame then they might feel inclined to try it out for themselves — a whole new world awaits,” Allen added.